Solutions for Online Information Providers
Compelling user experience can drive new traffic and keep users coming back for more. Fractal Maps provide a simple way of delivering differentiation.
Fractal:Edge technology can provide users of information services with quick understanding of multiple data sets and easy navigation. The intuitive interface means there is little learning curve.
For information providers, Fractal Maps can help build revenue through increased information consumption and cross sale of offerings. While providing competitive advantage, Fractal Maps are easily modified and impose minimal IT overhead.
The Fractal Map below is published on Standard and Poor's Funds SP website to assist with the analysis of performance across the universe of funds they cover. For further examples of Fractal Maps published by online information providers, please click here.
Fractal Map of Standard & Poor's Rated Funds
By moving your mouse over a circle and "hovering" over it (by keeping the mouse still) for a short time, you will see labels appear to show you the titles of the page you are hovering over (at 12 o'clock) and the pages it is linked to.
In addition, the Fractal Map will show a "crumb trail" for the page you are viewing by highlighting the relevant circles in red. The smallest red circle represents the page you are viewing and any "parent" pages higher up in the website structure will also be highlighted red showing you the route you would take to reach the page. Note that the homepage itself is never coloured red in this way.
