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About Fractal Maps



In the Information Economy, the pressure to process information and highlight the significance of its meaning in an overall market or business context has never been more critical. We are inundated with increasing volumes of data through more and more channels, especially since the explosion of the Internet, emerging wireless and other digital technologies.

Fractal Maps were conceived and developed in response to the increasingly urgent need for better ways of visually analyzing, navigating and managing data typically held in databases but also higher-level hierarchies such as networks, intranets, information services and other corporate applications.

Fractal:Edge have applied for comprehensive international patent protection of the technique.
 

The Fractal Map shown to the right is a simple map of the Fractal:Edge website. Each circle represents a page in the site starting with the largest, outer circle representing the homepage. If there are further links from that page they will be shown as smaller circles within it.

Fractal Map with the homepage highlightedBy moving your mouse over a circle and "hovering" over it (by keeping the mouse still) for a short time, you will see labels appear to show you the titles of the page you are hovering over (at 12 o'clock) and the pages it is linked to.

Clicking on a circle opens the relevant page in your browser window.

Fractal Map with the homepage highlightedIn addition, the Fractal Map will show a "crumb trail" for the page you are viewing by highlighting the relevant circles in red. The smallest red circle represents the page you are viewing and any "parent" pages higher up in the website structure will also be highlighted red showing you the route you would take to reach the page. Note that the homepage itself is never coloured red in this way.

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About the Fractal Map