About Fractal Maps

Business Benefits

Fractal Maps offer serious cost savings to businesses as well as improving the effectiveness and decision-making of information workers:

• Fractal Maps speed and improve executive analysis and reduce decision-cycles by instantly singling out key business variables and performance or trend data from tens or even hundreds of thousands of items. This increases revenues and boosts profitability, in some contexts, for instance fund management, resulting potentially in millions of dollars of extra profit.
• Fractal Maps save browse and search time for users at all levels of an organization by enabling them to browse massive amounts of data and select the individual item they wish to examine in detail very quickly. Using a Fractal Map an operator would typically cut the time they spend navigating in a local context by 75% or more. Since, according to Autonomy, employees are currently spending an hour-a-day navigating and searching for information, this percentage equates to each employee saving on average 45 minutes per day, representing significant productivity enhancements and/or wage reductions. In a remote navigation context, Fractal Maps' extremely efficient consumption of bandwidth increases these benefits still further.
• In a network context Fractal Maps save bandwidth by delivering these improved decision making processes via highly compact resource files and optimized display code, reducing costs associated with both internal and external information delivery.

Fractal Maps can thus enhance the delivery of almost any information to any screen-based device, improving usability, deliverability, packaging and hence take-up, whether the information comes remotely from specialist providers or enterprise databases or exists locally on standard PCs or small-screen/wireless devices.